Search — SEO & SEM
Keyword and intent research for the Hong Kong market, on-page and technical SEO, plus Google Ads managed to a cost-per-enquiry target rather than a click target.
Marketing & Brand Building
Marketing measured in enquiries, not impressions
Reach and engagement don't pay salaries. We build search, social, content and PR campaigns around one question your accountant would also ask: how many qualified enquiries did this produce, and what did each one cost?
The monthly report
What you've probably been shown
- Impressions
- Reach and follower growth
- Engagement rate
- Posts published this month
What we report
- Qualified enquiries
- Cost per enquiry
- Which channel produced each one
- Where next month's budget moves, and why
The problem we solve
You've been sold reach before
Plenty of Hong Kong SMEs have paid for a burst of posts, a follower spike and a monthly deck full of impressions — and finished the quarter with no more enquiries than they started with. The metrics went up. The pipeline didn't.
We work the other way round: agree what a good lead looks like, instrument the site so it can be counted properly, then put budget only where those leads actually come from.
Capabilities
What we run
Social media
Channel strategy, content calendars and paid social across the platforms your buyers actually use, with creative built for the platform rather than resized from a print ad.
Brand strategy
Positioning, messaging and identity work that gives your team one clear story to tell — so sales, marketing and hiring all sound like the same company.
Content & copywriting
Website copy, articles, case studies and sales collateral written to convert, in English and Traditional Chinese, tuned for the local market rather than translated into it.
Public relations
Media outreach, press materials and spokesperson preparation, using relationships with Hong Kong trade and business press that already exist.
Integrated campaigns
Where it earns its keep: one campaign spanning search, social, PR and a live event — the combination that produced a 150% lift in qualified leads for a local FinTech.
How we work
From guesswork to a measured pipeline
Audit & baseline
What's running now, what it costs and what it returns. Frequently the first finding is that conversions were never being tracked properly to begin with.
Strategy & targets
Audience, message and channel mix, with an agreed definition of a qualified lead and a target cost per enquiry.
Build & launch
Creative, copy, landing pages and tracking set up in accounts you own, then launched in a controlled way rather than all at once.
Optimise & report
Monthly reporting against the targets we set, with budget moved towards whatever is producing enquiries and away from whatever isn't.
What you get
Deliverables, plainly stated
- Conversion tracking configured and verified before spend starts
- A documented channel strategy with budget allocation
- Campaign creative and copy, bilingual where needed
- Landing pages built to convert the traffic you're paying for
- Monthly reporting on qualified enquiries and cost per enquiry
- Full ownership of every ad, analytics and content asset
- A named account lead you can reach directly
Common questions
Before you get in touch
How long before we see results?
Paid search and paid social can produce enquiries within the first fortnight. Organic search and content are a longer game — meaningful movement usually takes three to six months. We'll tell you which lever fits your timeline before you commit budget.
Do you require a long contract?
No. Most clients start with a defined project or a three-month engagement so both sides can see whether the fit is right. Longer retainers are available once the work has proven itself.
Can you work in Traditional Chinese as well as English?
Yes. Campaigns for the Hong Kong market are routinely built bilingually, and we adapt tone rather than translating word for word — a direct translation rarely lands the same way.
Do we own the accounts and the data?
Always. Ad accounts, analytics properties, domains and content are set up in your name and stay with you if we ever part ways. We won't hold your marketing assets hostage.
What does the reporting actually show?
Qualified enquiries, cost per enquiry, and the channels producing them, alongside the standard traffic and engagement metrics. If a channel isn't contributing, we say so and propose moving the budget.
Want to know what your marketing is actually returning?
Send us what you're running now. We'll give you a straight read on where the budget is leaking — free, and useful even if you never hire us.